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Visa is offering four new programs to deliver payments and services via mobile devices. Two commercial mobile payments programs, in Brazil and Korea, along with two mobile offers and transaction notification pilots in the United States, add to more than a dozen pilot and commercial programs enabled by the Visa mobile platform around the world.
The Visa mobile platform gives Visa’s bank and wireless carrier partners the tools and technology framework they need to develop, test and offer innovative services around mobile payments to this growing market segment. The mobile platform already supports consumer programs and pilots in a dozen countries and territories, delivering convenient, reliable and secure payment services to active lifestyle consumers.
Visa’s investment in its mobile platform comes as more consumers in both developed and emerging markets adopt mobile devices. According to the GSM Association, there are nearly 3.5 billion such devices in the world with the greatest growth coming from developing countries. As these numbers have increased – and as the devices themselves grow smarter – consumers rely on them for much more than justcommunication, creating greater opportunity for them to play a central role in commerce and to deliver new services around payment.